Social media news

Social media news

Social media are not standing still, they are constantly growing, updating their services and adding new features to their products. In this post, we’ve gathered the latest and the most relevant news about the activities of popular social platforms.

1. Pinterest

An updated integration with Shopify was launched – a quick and easy way to turn product catalogs into shoppable pins. The option enables users to connect the store to Pinterest, no code editions or development resources are needed.

2. Facebook

  • Facebook unveils a new Oversight Board. Independent judges, experts from various fields will make decisions on content publishing, whether to allow or remove it. Facebook’s team does its best in order to keep the platform safe.

  • Facebook reported a continuing increase in ad revenue. The platform witnessed an 18% boost in ad revenue in Q1. The company’s revenue has reached $17.4 billion, with a $6.95 average revenue per user.

3. YouTube

YouTube adds more features for advertisers to reach consumers, watching TVs. TV watching time has grown due to Covid-19 lockdowns, that’s why YouTube decided to bring its services to connected TVs: launching of Brand Lift for YouTube on TVs, adding more ad formats to big screens.

4. Instagram

Instagram adds new features to Stories. The platform is testing a new option to help people find the content they’re interested in. Additionally, new background effects and some new font options will be available soon.

5. Twitter

Twitter faces a spike in a number of users in times of lockdowns. Thus, the platform reported to have up to 166 million daily active users for Q1.

We are constantly checking out the latest news to share it with you, as we understand that in order to succeed in social media marketing, one should always keep an ear to the ground.