Gone are the days when social
networks were used only for entertainment. And today, no matter whether you are
running an online business or a traditional one, it’s crucial to be present on
Why manage social media?
Social networking has already become an essential part of a business marketing strategy. Social media activities open a lot of opportunities for business development, such as creating brand awareness, boosting sales, reaching the right customers, improving ad campaigns, increasing conversion rates, etc. With billions of active users globally and with millions of people staying online every minute, running business social media accounts remains an ever-lasting and effective strategy. Without a social presence, your company can be forgotten, or unnoticed; your customers can shift to more “socialized” companies because they are easier to be reached.
What is social accounts management?
To have a clear idea about the process, let’s first find out what social accounts management is. On the whole, it’s a process of analyzing audiences, creating and posting content, interacting with platforms’ users, running advertising campaigns, monitoring performance results and ROI.
Social media management may
seem a challenging, overwhelming, and time-consuming process at first glance.
Some businesses even hire experienced social media specialists and managers to
run the company’s social media accounts. Most marketers spend on social about
six hours per week, working out various advertising strategies, analyzing data,
and interacting with customers. But is it really necessary to work too hard,
put in great efforts, to spend so much time in order to make it work for your
brand? And is it necessary to hire an employee to fulfill tasks related to
running your company’s social accounts?
How to manage?
No one knows your business better than you, that’s why if you do it yourself it can be even more effective and much easier. Moreover, plenty of smart social media monitoring tools exist today, they may assist you in this process. Thus, if you constructively approach social management and work out an effective plan, it would take you less than half an hour a day to carry out this process.
We would like to suggest
simple guidelines for managing social media activities.
1) Carry out social listening
Social listening is the main
component of a social management process, it includes monitoring the audience
to observe info on conversations about your company and everything that is
related to your business niche, such as mentions, keywords, comments, feedback,
discussions, etc. All you need to do is to search for data related to your
company, your rivals, and products (it’s possible to do it using special tools,
such as Awario, Agorapulse, Keyhole, etc.).
Analyze the info
you have gathered to make the most use of it.
Pay particular attention to the audience’s
attitude to your company, as well as to your rivals; think about the ways
to improve their attitude to your company.
Track and consider feedback and act according to
customers’ demands and interests.
Keep an eye on current trends in your industry in
order to observe new audiences or new ideas for your future campaigns,
content, and even products.
Maintain awareness of all updates; new keywords
can appear, or there can be some widespread misspellings of your brand’s
name, monitor these things and update your social listening strategy
Consider all possible phrases and topics that can
be used by prospective customers.
Find more info on the listening process and how to work out a successful strategy here
2) Plan and schedule content
Every business account should
have a content calendar. It is a spreadsheet that reflects info on all
scheduled posts. This service enables a management team to plan content
posting, monitor time of performance, schedule content publishing, and add new
When scheduling your posts,
consider the time of publishing new content. It is evident, that “fresh”
content should appear when most users are online. Thus, according to
researches, the optimal time for it is 9 a.m. – 12 a.m. Additionally, it is
possible to use special analytical tools to identify when your customers tend
to be online.
3) Interact with your customers
People expect authenticity and
support, they need to feel like they are dealing with humans. That is why
always answer customers’ questions, respond to comments and likes. Some
services provide templates for common responses, they can be rather helpful,
but you shouldn’t lean on them too much.
4) Use specially designed tools
Various tools can assist you
in social media managing, they make the process easier and save a great amount
of time, no matter whether you are an experienced specialist or a newbie. Such
tools can help simplify various processes from searching for content ideas to
monitoring your rivals’ activities.