Mobile push notifications. Annoying distraction or effective strategy?

Mobile push notifications. Annoying distraction or effective strategy?

For the last five years, smartphones have become an integral part of our lives. The market became overloaded with various mobile apps. Today, an average user has a big number of apps installed to chat with cronies, plan time, create different types of content, etc. By using all these apps nowadays, we can do almost anything. As a result, it became hard for developers to market their products. It led to inventing numerous methods of promoting mobile apps, from reaching out to influencers to leveraging a website. But simplicity is the soul of genius; if you want to learn about an easy and effective way to promote a mobile app, read further.

What are push notifications, and what can they do?

Push notifications look like clickable text messages that show up on a mobile device. They can be sent at any time, and users receive them even if they are not in the app, or the device’s screen is locked. Such notifications originate from a server. Users need to install an app and opt-in to receive such messages; it usually occurs during the app installation process. While being highly affordable (it’s the most cost-effective marketing technique), the notifications can do a lot of things, such as building brand awareness, generating leads, attracting customers’ attention, or increasing engagement with your target audience. Even though sometimes there is no particular action is required, they are still very eye-catching and hard to be passed by or ignored.

Furthermore, as a number of smartphone users is incredible all over the world, push notifying becomes a perfect way to reach out to plenty of potential clients, capture and hold the audience’s attention.

Push notifications are used to inform about news, updates, offers, payments, etc. They allow users to act quickly on the spot.

On the surface, it may seem that popping up messages are annoying and intrusive, but if to look at the upside and approach it wisely, push notifying can become a powerful marketing tool. Moreover, users can easily turn off notifications when they don’t need them. However, from the perspective of strategy making, you should do everything to avoid it.

How to prevent users from turning off and ignoring notifications?

According to the statistic, about 25 percent of users keep a downloaded app on their phones for about a day, while after the 30-day period only around 3 percent of installed apps are actively used. Approximately 50 percent of users opt-in to receive notifications, regarding them as a source of useful info.

In essence, in order to turn push notifications into an effective strategy, it’s necessary to provide convenience and value to the users. By receiving push notifications, the subscribers can get a lot of useful data, and if your messages meet their expectations, and they get the needed data, then you hit the target.

Follow the tips below to get the most out of push notifying.

1.Learning your audience’s expectations

Knowing about customers’ needs is a must for every marketer. Here to segment your audience according to geolocation, behavior, demographics, etc. will be the best practice.

2.Taking into account the difference between time zones

Sending out notifications at the same time regardless of time zone difference is the biggest mistake. Reaching out to customers according to their time zones raises the chances to get a positive reaction in return, such as interaction with your messages instead of ignoring them.

General timing respect is also crucial, you should always schedule your messaging depending on the situation, and make sure not to send an urgent update too late.

3.Creating proper content

Poorly-worded, incorrect, unclear messages will always seem off-putting to users and will probably result in uninstalling the app. Compose explicit but concise content that conveys the meaning in as few words as possible and avoid using spammy language.

4.Using visual content

Gone are the days when only text content was available to be sent out. Now there are a lot of opportunities to create an appealing message by adding some media, like emojis, pictures, or gifs. Visual content always has a bigger impact on users’ perception.

5.Making it personalized

Personalization of your messages and speaking to your audience directly will assist you in building strong business relationships with potential customers.

6.Conduct testing

Even if you have already worked out your strategy, tried it, and got the results, it’s not enough to capture the full benefits. Analyzing the results and making changes in the strategy can give opportunities to improve performance. Studying customers’ behavior and testing variations of your messages will allow you to optimize your strategy and, finally, increase engagement and conversion rate.

7.Allowing customers to make choice themselves

You shouldn’t disable an option to turn on and turn off notifications. Users should have an opportunity to choose the notifications they are interested in, otherwise, it will seem intrusive to them, and they will switch gears and ignore.

8.Knowing when enough is enough

If you pile your customers with a vast number of notifications every day, then they are likely to turn off them at the best or uninstall your app at the worst. Consider the optimum quantity of notifications and don’t go beyond a limit.

9.Getting feedback

A very simple technique that can enable you to know your audience and customers’ behavior better is to create push notifications to get users’ feedback.

Keep in mind that push notifications are a straightforward way to communicate with potential clients. In order to become an effective tool, these messages should provide value to recipients, attract their attention, and drive action. Remember that users will only appreciate helpful, timely, actionable, personalized content that doesn’t bother and distract them from their activities. Considering these simple key moments can help you improve customer experience.