For the last five years, smartphones have become an integral part of our
lives. The market became overloaded with various mobile apps. Today, an average
user has a big number of apps installed to chat with cronies, plan time, create
different types of content, etc. By using all these apps nowadays, we can do
almost anything. As a result, it became hard for developers to market their
products. It led to inventing numerous methods of promoting mobile apps, from
reaching out to influencers to leveraging a website. But simplicity is the soul
of genius; if you want to learn about an easy and effective way to promote a
mobile app, read further.
What are push notifications, and what can they do?
Push notifications look like clickable text messages that show up on a mobile device. They can be sent at any time, and users receive them even if they are not in the app, or the device’s screen is locked. Such notifications originate from a server. Users need to install an app and opt-in to receive such messages; it usually occurs during the app installation process. While being highly affordable (it’s the most cost-effective marketing technique), the notifications can do a lot of things, such as building brand awareness, generating leads, attracting customers’ attention, or increasing engagement with your target audience. Even though sometimes there is no particular action is required, they are still very eye-catching and hard to be passed by or ignored.
Furthermore, as a number of smartphone users is incredible all over the
world, push notifying becomes a perfect way to reach out to plenty of potential
clients, capture and hold the audience’s attention.
Push notifications are used to inform about news, updates, offers, payments,
etc. They allow users to act quickly on the spot.
On the surface, it may seem that popping up messages are annoying and
intrusive, but if to look at the upside and approach it wisely, push notifying
can become a powerful marketing tool. Moreover, users can easily turn off
notifications when they don’t need them. However, from the perspective of
strategy making, you should do everything to avoid it.
How to prevent users from turning off and ignoring notifications?
According to the statistic, about 25 percent of users keep a downloaded app on their phones for about a day, while after the 30-day period only around 3 percent of installed apps are actively used. Approximately 50 percent of users opt-in to receive notifications, regarding them as a source of useful info.
In essence, in order to turn push notifications into an effective
strategy, it’s necessary to provide convenience and value to the users. By
receiving push notifications, the subscribers can get a lot of useful data, and
if your messages meet their expectations, and they get the needed data, then
you hit the target.
Follow the tips below to get the most out of push notifying.
1.Learning your audience’s expectations
Knowing about customers’ needs is a must for every marketer. Here to segment your audience according to geolocation, behavior, demographics, etc. will be the best practice.
2.Taking into account the difference between time zones
Sending out notifications at the same time regardless of time zone
difference is the biggest mistake. Reaching out to customers according to their
time zones raises the chances to get a positive reaction in return, such as
interaction with your messages instead of ignoring them.
General timing respect is also crucial, you should always schedule your
messaging depending on the situation, and make sure not to send an urgent
update too late.
3.Creating proper content
Poorly-worded, incorrect, unclear messages will always seem off-putting
to users and will probably result in uninstalling the app. Compose explicit but
concise content that conveys the meaning in as few words as possible and avoid
using spammy language.
4.Using visual content
Gone are the days when only text content was available to be sent out.
Now there are a lot of opportunities to create an appealing message by adding
some media, like emojis, pictures, or gifs. Visual content always has a bigger
impact on users’ perception.
5.Making it personalized
Personalization of your messages and speaking to your audience directly
will assist you in building strong business relationships with potential
Even if you have already worked out your strategy, tried it, and got the
results, it’s not enough to capture the full benefits. Analyzing the results
and making changes in the strategy can give opportunities to improve
performance. Studying customers’ behavior and testing variations of your
messages will allow you to optimize your strategy and, finally, increase
engagement and conversion rate.
7.Allowing customers to make choice themselves
You shouldn’t disable an option to turn on and turn off notifications.
Users should have an opportunity to choose the notifications they are
interested in, otherwise, it will seem intrusive to them, and they will switch
gears and ignore.
8.Knowing when enough is enough
If you pile your customers with a vast number of notifications every
day, then they are likely to turn off them at the best or uninstall your app at
the worst. Consider the optimum quantity of notifications and don’t go beyond a
A very simple technique that can enable you to know your audience and
customers’ behavior better is to create push notifications to get users’
Keep in mind that push notifications are a straightforward way to communicate with potential clients. In order to become an effective tool, these messages should provide value to recipients, attract their attention, and drive action. Remember that users will only appreciate helpful, timely, actionable, personalized content that doesn’t bother and distract them from their activities. Considering these simple key moments can help you improve customer experience.