According to the statistics for 2019, remote work is a rapidly growing trend. About 60% of employees report they work remotely at least sometimes, about 50% of employees work from home at least once per month, and about 40% – at least once per week. More so, today’s coronavirus pandemic has enhanced this trend, most companies and people are forced to work remotely.
Remote employees are
expected to perform at the same level as in-office ones. It’s believed that a
reliable internet connection is everything that a worker needs to get most
tasks done. However, it’s a common misconception, we all should understand that
the internet doesn’t solve everything. This is true for the Digital Marketing
industry as well. Despite it’s one of the most adapted fields for remote
activity, proper conditions should be created. A Smartphone, laptop, and
high-speed internet don’t make up a complete set to facilitate appropriate
Tasks to tackle
As the demand for effective remote work is increasing, companies start discovering and applying special tools to their work processes. The main goals of such remote working instruments are to improve productivity and to introduce transparency into processes.
When it comes to
remote activities in the Digital Marketing field, working tools should assist
in certain processes, such as communication, collaboration, project management,
We’ve curated the
most popular and user-friendly remote working services that show up in first
search results and claim to be effective.
Tools for remote collaboration and project management
Remote collaboration might seem like a real mess at first sight, but no worries, these ‘virtual assistants’ will fix this mess!
It’s an affordable
collaboration platform powered by Google. The instrument is notable for its
co-working capabilities. G Suite includes essential and easy-to-use services:
business e-mail, docs and sheets for online team-work, drive to store
documents, security built-in to protect all data.
It’s an intuitive
project management software, casting themselves as ‘the all-in-one toolkit for
working remotely’. The service enables users to co-work in docs and files,
communicate on message boards, schedule and check tasks, discuss problems via
It’s a cloud platform
that enables users to store, edit, and share files. With Dropbox, it’s possible
to work from anywhere and back up important docs, when needed. By setting the
access, you can sync up and bring all your team’s content together and
collaborate on it.
collaboration-from-anywhere software. Adobe CC is a set of apps and services
intended for creating and designing content for print, video, and online
distribution. The instrument is feasible for website building and coding, video
editing, designing, and publishing.
Tools for communication and virtual hangouts
Digital marketing will not survive without communication, it’s a fact in evidence. And even a heaven-born negotiator may fail due to untuned remote work process. Fortunately, advanced technologies, AI-powered messengers and apps can ensure seamless communication and virtual interaction with team and customers.
Zoom is a leader in
business video conferencing, being ranked number 1 in customer reviews. Holding
meetings, conferences, marketing events, webinars, and training sessions is
becoming possible wherever participants are. Such an integrant part of any
conference as presentations comes courtesy of screen sharing option. More
functional though is a recording capability in view of skipping a meeting along
with leaving the essential details out of the account. Supporting up to 1K
active video participants, the platform enables users to interact, co-annotate,
and share screens simultaneously.
Being a Google
product, the tool can be both claimed well-trusted and universal, suitable for
almost all types of enterprises. Not only can the instrument provide
frictionless online meetings, but it also ensures data protection. Integration
with peer communication solutions, like Skype, Polycom, and Cisco is, no doubt,
a useful perk.
You must be wondering
why… why not Skype or Slack? Because these ones could probably be
foreseeable. Both Skype and Slack are worth the whistle for sure, but they are
so popular, well-known, and widely used, that their efficiency is evident.
We’d like to mention
Uber conference because of its outstanding feature. It doesn’t require any
PINs, numbers, downloads, or whatever may take up users’ time; calls, video
conferences, and screen sharing are available just immediately and anywhere.
Tools for time tracking
might be challenging in terms of self-organization and time management. Tracking
tools can significantly assist in this process.
It’s a precise tool
for tracking work time. Tracker monitors visited webpages and used
applications, records the work process and reflects it in screenshots. Time
Doctor provides reporting on overall productivity and distractions.
Summarizing the talk, all these instruments above serve their own purposes. Collecting all the necessary tools for all the necessary functions you have in your workflow is key to remote productivity. So, choose the right ones to be well-equipped for virtual work and collaboration!