Digital Engine Partners: #SMWONE – A Worldwide Virtual Conference

Digital Engine Partners: #SMWONE – A Worldwide Virtual Conference

Brought by Social Media Week


SMW is one of the world’s pioneers in hosting industry conferences and a well-known marketing news provider. The project’s activities are aimed at sharing ideas and insights on media, marketing, and technology with professionals and everyone involved in the industry. Their main theme is how social media and technology impact business and society.

The SMW is owned and powered by Crowdcentric, a global media company. The organization was founded in New York in 2010 and has been successfully operating for ten years on a global scale. The folks are focused on bringing together technology and marketing.


#SMWONE


Due to current events, the situation with coronavirus pandemic and temporary prohibitions on public gatherings, the host decided to merge two upcoming conferences to one single virtual event. That is, #SMWNYC scheduled for May 5-7 in New York and #SMWLA scheduled for June 17-18 in LA will be pivoted to online #SMWONE.

The conference will open its virtual doors on May 5 and will last until May 28. It will be the first experience of such an event that will include 100 hours of live content, talks, discussion sessions, workshops. On-demand content, such as demos, virtual hangouts will be also available. The conference will be attended by more than 10K participants.


Speakers


The program will feature 300 speakers, such prominent figures, as Gary Vaynerchuk, Kristin Patrick, Rishad Tobaccowala, Pam Wasserstein, Rachel Tipograph, Saneel Radia, Dara Treseder, Joe Marchese, Rishi Magia, Alison Moore, Joe Federer, Raashi Rosenberger, Neil Waller, Lesley Robin, Mathew Sweezey, Yujung Kim, Steven Bartlett, and more.


Goals


The mission of the upcoming event is to show the importance of unification, the ability of technology to bring people together, but not divide them. The idea of humanity should take a central position in business strategies, it’s a core pillar of future marketing. The arrangers also emphasize that this idea is becoming extremely relevant in the context of the global pandemic. This theme will be fully developed by Gary Vaynerchuk, the chairman of a media and communication holding company and the CEO of an advertising agency.

Toby Daniels, a CEO of Crowdcentric and a founder of SMW, promises that the event will provide insights into what is now happening in the industry, what is a new course for the future, and how to help businesses affected by the current events.

The main topics that will be covered:

  • Content and new formats
  • Influencer Marketing and creators
  • Audience and data
  • Storytelling and creativity
  • Chat and messaging
  • Monetization and commerce
  • Paid media models
  • Society and culture
  • Emerging trends and future tech
  • Brand leadership


Opportunities and benefits


#SMWONE offers a lot of opportunities in terms of expanding the network, getting new clients, engaging with like-minded people, learning about brand leaders’ experience, etc.

  • After every session, there will be an opportunity to discuss the topic with speakers and attendees.
  • The event arrangers will allow attendees to have virtual meetings to continue conversations and enjoy communication.
  • You will also have a chance to meet with virtual exhibitors to learn about their services.
  • Registered attendees will have access to all sessions live via an interactive experience or OnDemand.
  • All materials will be available for download post-event.
  • The organizers provide a Buy-One-Gift-One pass program and 12 months of complimentary access to the online video platform.

#SMWONE will be glad to e-meet you on May 5!

As the Official Media Partner, our audience can use exclusive promo code digitalengine20”  and get 20% off your pass.

To learn more about the event, participants, and detailed agenda, click here