a well known and well respected platform, that has provided opportunities to
thousands of people for more than a decade. Yet, in the recent years, there is
a slip in the quality of posts put up, and it is significantly affecting the
productivity of the service. It is not as obvious whether these changes are due
to overzealous competition that leave people acting and writing in a desperate
manner or if in fact it simply that LinkedIn has run its course. Although the
reasons are unclear, many business experts, in order to regain attention and
raise interest in their posts, find themselves taking steps to improve posts.
However, most often than not, these steps do little to bring about the desired
results, and in some situations even make the situation look worse than it was.
In order to
increase one’s desired viewer base, as well as earn a reputation of being
authentic in one’s specific field, there are certain measurements that one can
take. This article will analyze the dos and don’ts of a post, that can make it
more attractive, as well as take a look at the main reasons some posts are seen
as irrelevant or unattractive.
The “Dos” Producing a sound and Effective Plan
1/7 Reasons for the post
post made should in one way or another have a purpose, and this purpose should
be appealing to a certain audience. Otherwise people will not engage or take
part in whatever one decides to share.
important to remember that an audience follows the feed, only because of what
they hope to gain out of it, therefore it is important to take a moment and
look at the context of the post.
personal views to the audience and share relevant links, as well as encouraging
the helpful aspects of the post. So as to make it worthwhile and productive for
impossible to sustain a fake persona for a long time, especially if one hopes
to increase and attract more of their ideal audience. This basically means,
don’t pretend to be someone you are not, or create a personality that
contradicts your own, because the viewers will notice and reject the
not mean that one should not be passionate or enthusiastic, but rather be the
enthusiastic version of oneself. So instead of sharing too much irrelevant and
personal information, one should try to go deeper in to the true nature of the
especially in terms of sharing videos or images, it should not just be about
some trivial details about a person’s privacy or some emotional manipulation
drivel, but rather genuine content that the audience will relate to.
3/7 Have an Objective
today are without a purpose, and this discourages viewers from continued
interest. In order for an audience to continue being engaged in posts, there
should be something helpful or inculcating about them. The majority of people
want to learn something or seek help in one form or another from what they read
or watch, so it is vital that one continuously asks the hard questions such as;
what purpose or directive do the posts achieve? Are the posts helpful and/or
educating? Do the posts build one’s brand?
these questions are vital, it is also necessary to take a step back and analyze
the posts as an observer. This will help u to think as the audience, thereby allowing
you to be more relatable and helpful to them.
4/7 Take it Seriously
person opens a post and it is all childish and amusing, their first reaction
will be to take is as just that, a joke. It is imperative that when a person
makes a post, they consider the degree of seriousness they wish to project, and
write accordingly. This basically means that, instead of trying to be funny and
comical, one must consider the value of what he/ she is writing about, and the
level of respect it will show to the audience who gave their time to read or
show the audience that this is a serious and professional post, which deserves
5/7 Pointless use of hashtags
writing world, people are not just accustomed to the use of hashtags but it is
also a necessity in many ways, to pass on the desired message. However, of late
there is a growing desire to use hashtags, whether they are necessary or not,
which in most cases ends up making posts less attractive and slightly fake.
So what is
the purpose of using hashtags? Well it’s obviously to give your audience the
ability to research more on the topic, and yet most posts use hashtags that
have no relevance to the topics at hand and end up making it difficult for the
audience to prioritize their search.
6/7 Be considerate
have conversations in their regular lives, they tend to be more considerate of
the words they say than in the digital settings. This is partly due to the fact
that they forget that they are talking to an audience, that is just as human
and sensitive to thoughtlessness.
So in terms
of engaging in a conversation or making a post, instead of trying to prove
one’s own knowledge or intelligence, it is better to simply be thoughtful and
engage with an open mind of learning something as well as teaching something.
Try to be genuine and sincere and take an interest in other people as well as
shading some light on your own understandings.
7/7 The quality of posts
above mentioned tips however are only applicable if one neglects the urge to
consistently make posts, even when they have nothing to say, but rather chooses
to post when there is a well thought out feed that needs to be shared.
only engages in the posts that teaches or adds something to their lives, just
as we ourselves would respond and engage with posts that educate us or at least
interest us. By acknowledging this factor, one may choose to post only when
they value what they are posting, and in turn they will earn the respect of
their audience and attract them to continuously engage.
So in order
to give higher value to one’s posts, it should be based on the fact that the
material being shared has value and is worth spending time on, and will leave
the audience enriched in one way or another.
The “Don’ts” Mistakes to avoid on posts
1/5 Choosing the wrong topic to post
crucial to understand the importance of being professional on a platform such
as LinkedIn, which means that one cannot simply post any material they wish to
share in their personal social lives. One of the biggest mistakes a lot of
users have been making lately is to treat Linkedln as any other social media
platform, where they tend to over share some trivial details, and neglect to
share expert material.
the main objective of LinkedIn is to share professional material, it makes
completely zero sense that an individual can post some details that have
nothing to do with work or do not help the audience in a particular way.
important thing to remember, regarding choosing topics to post about, is that
LinkedIn is as good as the real professional world, and must be treated as such
on a regular basis. Especially in terms of topics that concern your personal
life, u must decide whether it’s relevant to the professional world and
relatable with the audience, or if it’s just some attention seeking strategy.
2/5 Don’t try too hard to get approval
nothing an audience resents more than a posts that comes off as seeking
attention or approval. In many ways it comes off as desperate, and simply
drives the audience away.
person has something genuine and engaging to share, then surely the right
audience will be sucked in. However, when one decides to get sucked in to
irrelevant comments, that try to force the audience’s attention, then it’s just
a matter of time before one loses the genuine audience. This simply leaves the
regular internet suffers, who only engage out of boredom and have nothing ya
imperative to continuously engage the audience in conversations and ask
questions that may give direction to the conversation, but one must make sure
that it’s all relevant to the professional topic at hand.
3/5 Don’t try too hard to get approval 2
There is a
common misconception that when an individual tries too hard to be social and
relatable, it will work. Well this is as wrong for online platforms as it is in
real life. Of late, most videos posted include people who are trying to much,
to the point where it goes past comical to creepy. This is a trend that a lot
of people seem to be copying, because of the wrong notion that ‘if a lot of
people do it, it must be right’.
be relatable and welcoming is a good aspiration, and it is very admirable,
however it is best to do so while you are focusing on how its related to your
specific topic. This is the professional world, not some Jim Carrey or Adam
Sandler movie, therefore the proper course is to pull in your audience with genuine
intrigue, and proceed with the topics that you originally intended.
continues to follow through with the expansion of video streaming, this
attention seeking behavior is bound to increase right along with it. However,
for those who wish to get real results from their posts, with the ideal
audience that genuinely relates, it is necessary to drop this fake performance
act and simply tell one’s brand story professionally.
4/5 It’s not about the amount of comments it’s about the quality
professional world, relevance matters greatly, which means that if one shares a
post, the feedback from the audience should be relevant. This means that in
terms of making posts, it is crucial to pay attention to whether one is
attracting the right kind of feedback from his audience, and not just pay
attention to the amount of fees back. It is more important to get little
feedback that is relevant to your information, than to get a lot of feedback
that has nothing to do with your intended message.
that this is not Facebook or Instagram, so instead of looking at the numbers of
the comments and likes, rather look at how in sink this feedback is with one
5/5 Limit the number of articles
It is not
advisable to post frequently, because the more personal and trivial posts one
makes, the less valuable their posts are deemed. So instead of posting a lot of
information, it’s best to choose the posts that make more sense, and try one’s
best to increase the overall quality of the posts.
This is a professional
platform, so people are not looking for information that doesn’t help them or
wastes their time. So instead of treating the platform like any other social
outlet, try to respect your audience and post information that is worthwhile.
There are multiple steps that can be taken to improve the quality of posts, as we have illustrated above. This will not just increase the standards of posts, but it will also help engage your idea audience, thereby bringing genuine and authentic interest.
important for every post to have follow a few principles, in order to be deemed
worthy and professional. It must help the audience in one way or another,
should not have trivial details or information, should respect the audience’s
time and most importantly must have an objective.