Creating effective LinkedIn posts: dos and don’ts list

Creating effective LinkedIn posts: dos and don’ts list

LinkedIn is a well known and well respected platform, that has provided opportunities to thousands of people for more than a decade. Yet, in the recent years, there is a slip in the quality of posts put up, and it is significantly affecting the productivity of the service. It is not as obvious whether these changes are due to overzealous competition that leave people acting and writing in a desperate manner or if in fact it simply that LinkedIn has run its course. Although the reasons are unclear, many business experts, in order to regain attention and raise interest in their posts, find themselves taking steps to improve posts. However, most often than not, these steps do little to bring about the desired results, and in some situations even make the situation look worse than it was.

In order to increase one’s desired viewer base, as well as earn a reputation of being authentic in one’s specific field, there are certain measurements that one can take. This article will analyze the dos and don’ts of a post, that can make it more attractive, as well as take a look at the main reasons some posts are seen as irrelevant or unattractive.

The “Dos”
Producing a sound and Effective Plan

1/7 Reasons for the post

Every single post made should in one way or another have a purpose, and this purpose should be appealing to a certain audience. Otherwise people will not engage or take part in whatever one decides to share.

It is important to remember that an audience follows the feed, only because of what they hope to gain out of it, therefore it is important to take a moment and look at the context of the post.

Suggest personal views to the audience and share relevant links, as well as encouraging the helpful aspects of the post. So as to make it worthwhile and productive for the audience.

2/7 Authenticity

It is impossible to sustain a fake persona for a long time, especially if one hopes to increase and attract more of their ideal audience. This basically means, don’t pretend to be someone you are not, or create a personality that contradicts your own, because the viewers will notice and reject the post. 

This does not mean that one should not be passionate or enthusiastic, but rather be the enthusiastic version of oneself. So instead of sharing too much irrelevant and personal information, one should try to go deeper in to the true nature of the post.

Most especially in terms of sharing videos or images, it should not just be about some trivial details about a person’s privacy or some emotional manipulation drivel, but rather genuine content that the audience will relate to.

3/7 Have an Objective

Most posts today are without a purpose, and this discourages viewers from continued interest. In order for an audience to continue being engaged in posts, there should be something helpful or inculcating about them. The majority of people want to learn something or seek help in one form or another from what they read or watch, so it is vital that one continuously asks the hard questions such as; what purpose or directive do the posts achieve? Are the posts helpful and/or educating? Do the posts build one’s brand?

Just as these questions are vital, it is also necessary to take a step back and analyze the posts as an observer. This will help u to think as the audience, thereby allowing you to be more relatable and helpful to them.

4/7 Take it Seriously

When a person opens a post and it is all childish and amusing, their first reaction will be to take is as just that, a joke. It is imperative that when a person makes a post, they consider the degree of seriousness they wish to project, and write accordingly. This basically means that, instead of trying to be funny and comical, one must consider the value of what he/ she is writing about, and the level of respect it will show to the audience who gave their time to read or watch it.

This will show the audience that this is a serious and professional post, which deserves serious consideration.

5/7 Pointless use of hashtags

In today’s writing world, people are not just accustomed to the use of hashtags but it is also a necessity in many ways, to pass on the desired message. However, of late there is a growing desire to use hashtags, whether they are necessary or not, which in most cases ends up making posts less attractive and slightly fake.

So what is the purpose of using hashtags? Well it’s obviously to give your audience the ability to research more on the topic, and yet most posts use hashtags that have no relevance to the topics at hand and end up making it difficult for the audience to prioritize their search.

6/7 Be considerate

When people have conversations in their regular lives, they tend to be more considerate of the words they say than in the digital settings. This is partly due to the fact that they forget that they are talking to an audience, that is just as human and sensitive to thoughtlessness.

So in terms of engaging in a conversation or making a post, instead of trying to prove one’s own knowledge or intelligence, it is better to simply be thoughtful and engage with an open mind of learning something as well as teaching something. Try to be genuine and sincere and take an interest in other people as well as shading some light on your own understandings.

7/7 The quality of posts

All the above mentioned tips however are only applicable if one neglects the urge to consistently make posts, even when they have nothing to say, but rather chooses to post when there is a well thought out feed that needs to be shared.

The audience only engages in the posts that teaches or adds something to their lives, just as we ourselves would respond and engage with posts that educate us or at least interest us. By acknowledging this factor, one may choose to post only when they value what they are posting, and in turn they will earn the respect of their audience and attract them to continuously engage.

So in order to give higher value to one’s posts, it should be based on the fact that the material being shared has value and is worth spending time on, and will leave the audience enriched in one way or another.

The “Don’ts”
Mistakes to avoid on posts

1/5 Choosing the wrong topic to post

It is crucial to understand the importance of being professional on a platform such as LinkedIn, which means that one cannot simply post any material they wish to share in their personal social lives. One of the biggest mistakes a lot of users have been making lately is to treat Linkedln as any other social media platform, where they tend to over share some trivial details, and neglect to share expert material.

Seeing as the main objective of LinkedIn is to share professional material, it makes completely zero sense that an individual can post some details that have nothing to do with work or do not help the audience in a particular way.

The most important thing to remember, regarding choosing topics to post about, is that LinkedIn is as good as the real professional world, and must be treated as such on a regular basis. Especially in terms of topics that concern your personal life, u must decide whether it’s relevant to the professional world and relatable with the audience, or if it’s just some attention seeking strategy.

2/5 Don’t try too hard to get approval

There is nothing an audience resents more than a posts that comes off as seeking attention or approval. In many ways it comes off as desperate, and simply drives the audience away.

When a person has something genuine and engaging to share, then surely the right audience will be sucked in. However, when one decides to get sucked in to irrelevant comments, that try to force the audience’s attention, then it’s just a matter of time before one loses the genuine audience. This simply leaves the regular internet suffers, who only engage out of boredom and have nothing ya got share.

It is imperative to continuously engage the audience in conversations and ask questions that may give direction to the conversation, but one must make sure that it’s all relevant to the professional topic at hand.

3/5 Don’t  try too hard to get approval 2

There is a common misconception that when an individual tries too hard to be social and relatable, it will work. Well this is as wrong for online platforms as it is in real life. Of late, most videos posted include people who are trying to much, to the point where it goes past comical to creepy. This is a trend that a lot of people seem to be copying, because of the wrong notion that ‘if a lot of people do it, it must be right’.

Wanting to be relatable and welcoming is a good aspiration, and it is very admirable, however it is best to do so while you are focusing on how its related to your specific topic. This is the professional world, not some Jim Carrey or Adam Sandler movie, therefore the proper course is to pull in your audience with genuine intrigue, and proceed with the topics that you originally intended.

As LinkedIn continues to follow through with the expansion of video streaming, this attention seeking behavior is bound to increase right along with it. However, for those who wish to get real results from their posts, with the ideal audience that genuinely relates, it is necessary to drop this fake performance act and simply tell one’s brand story professionally.

4/5 It’s not about the amount of comments it’s about the quality

In the professional world, relevance matters greatly, which means that if one shares a post, the feedback from the audience should be relevant. This means that in terms of making posts, it is crucial to pay attention to whether one is attracting the right kind of feedback from his audience, and not just pay attention to the amount of fees back. It is more important to get little feedback that is relevant to your information, than to get a lot of feedback that has nothing to do with your intended message.

Remember that this is not Facebook or Instagram, so instead of looking at the numbers of the comments and likes, rather look at how in sink this feedback is with one posts.

5/5 Limit the number of articles

It is not advisable to post frequently, because the more personal and trivial posts one makes, the less valuable their posts are deemed. So instead of posting a lot of information, it’s best to choose the posts that make more sense, and try one’s best to increase the overall quality of the posts.

This is a professional platform, so people are not looking for information that doesn’t help them or wastes their time. So instead of treating the platform like any other social outlet, try to respect your audience and post information that is worthwhile.


There are multiple steps that can be taken to improve the quality of posts, as we have illustrated above. This will not just increase the standards of posts, but it will also help engage your idea audience, thereby bringing genuine and authentic interest.

It is important for every post to have follow a few principles, in order to be deemed worthy and professional. It must help the audience in one way or another, should not have trivial details or information, should respect the audience’s time and most importantly must have an objective.